Operating Intel

    Field Notes.

    Unvarnished observations on transformation, AI, and the messy reality of scaling teams.

    Demand gen is in a weird place. Budgets are tighter, buyers are more skeptical, and attribution is as broken as ever. These posts look at what is actually producing pipeline today versus what is just keeping the team busy.

    Person reviewing analytics data on a screen, representing the impact of AI search on B2B demand generation
    Demand GenerationMay 31, 2026

    Your Demand Generation Is Broken and Google Just Made It Worse

    Google AI Mode doesn't send traffic. It answers the question and moves on. For B2B companies that built their entire demand generation on content ranking, this isn't an algorithm update - it's a structural shift. Here's what it actually means and what to do about it.

    Read Essay 7 MIN READ