Operating Intel

    Field Notes.

    Unvarnished observations on transformation, AI, and the messy reality of scaling teams.

    Google is showing answers without clicks. AI assistants are answering questions without links. These posts explore what zero-click search means for content strategy and how to make your work visible even when nobody clicks through.

    Person working on laptop with Google search open - representing declining organic click-through rates in the AI search era
    Zero-Click SearchJun 7, 2026

    60% of Google Searches End Without a Click. Your Marketing Budget Hasn't Noticed Yet.

    Six in ten Google searches now end without anyone visiting a website. On mobile, that number hits 77%. The traffic you're trying to recover isn't hiding on page two - it's being absorbed by AI summaries before your audience ever sees your result.

    Read Essay 8 MIN READ