Operating Intel

Field Notes.

Unvarnished observations on transformation, AI, and the messy reality of scaling teams.

Person working on a laptop in a bright minimal workspace with a notebook and coffee

Content StrategyAug 5, 2026

Why Your B2B Content Gets Ignored (And What Changes It)

Most B2B content is ignored not because it is bad, but because it is safe. It covers the topic correctly, avoids saying anything that could start an argument, and leaves the reader exactly where they started. Here is what actually makes B2B content worth reading and why most teams do not produce it.

Read Essay 9 MIN READ

Recent Essays

Professional marketing team collaborating around a laptop in a bright modern office

B2B MarketingAug 4, 2026

B2B Digital Marketing Strategy: What Is Actually Working in 2026

B2B digital marketing in 2026 looks different than it did three years ago. AI-generated content has flooded search. Buyers are spending more time in dark channels before they talk to anyone. The playbooks that were working in 2022 are producing diminishing returns. Here is an honest look at what is actually working now.

10 MIN READ

Content StrategyJul 19, 2026

How Generative Engine Optimization Changes Your Content Strategy

GEO is not just a new name for SEO. It is a different game with different rules. The signals that make content rank on Google are not the signals that make AI cite it. Business leaders who treat GEO as an SEO update are solving the wrong problem. Here is what the strategy actually requires.

12 MIN READ

SEO StrategyJul 11, 2026

SEO Is Not Dead. It Just Changed Jobs.

Every year someone declares SEO dead. This year they might actually have a point - but not in the way they think. What changed is not whether SEO works. What changed is what you are optimising for. Most businesses have not caught up with that shift, and the gap is now visible in their traffic.

7 MIN READ

A laptop screen showing an AI chat interface with a response being generated

Digital MarketingJul 10, 2026

How to Get Your Content Cited by ChatGPT, Perplexity, and Google AI Mode

AI search is now responsible for a growing share of how people find information - and almost none of that traffic goes to sites that write for humans reading a full page. Here is what actually determines whether AI cites your content, in language that does not require a technical background.

7 MIN READ

Abstract glowing AI network lines on a dark background representing machine intelligence

Digital MarketingJul 9, 2026

GEO, AEO, and AIO: What These Terms Actually Mean and Why Your Business Should Care

Everyone in digital marketing is throwing around GEO, AEO, and AIO like they are obvious. They are not. Here is a plain-language breakdown of what each term means, how they relate to SEO you already do, and the one question every business leader should be asking about their content right now.

7 MIN READ

Person working on a laptop in a bright modern space, focused on professional writing

LinkedIn StrategyJun 26, 2026

LinkedIn Personal Branding in 2026: What Senior Professionals Are Actually Doing That Works

LinkedIn's algorithm changed. Generic tips posts are getting buried. Here's what's actually working for senior professionals who want to build a professional reputation in 2026 - from someone doing it.

6 MIN READ

Team reviewing a workflow process map on a whiteboard during an operational planning session

AI-Enabled OperationsJun 19, 2026

Why Your Workflow Automation Platform Isn't Delivering What You Expected

88% of companies are running some form of workflow automation. Only 39% report any business impact. The gap isn't the tool. Here's what's actually getting in the way.

8 MIN READ

Abstract visualization of AI automation replacing traditional software interfaces

AI-Enabled OperationsJun 19, 2026

AI Agents Are Replacing SaaS Tools. Here's What That Actually Means for Your Team.

Enterprise software vendors are repositioning their own products as AI agents. That should tell you something. Here's which tools survive, which don't, and what to do before your next renewal cycle.

7 MIN READ

Person working on laptop with Google search open - representing declining organic click-through rates in the AI search era

Zero-Click SearchJun 7, 2026

60% of Google Searches End Without a Click. Your Marketing Budget Hasn't Noticed Yet.

Six in ten Google searches now end without anyone visiting a website. On mobile, that number hits 77%. The traffic you're trying to recover isn't hiding on page two - it's being absorbed by AI summaries before your audience ever sees your result.

8 MIN READ

Person reviewing analytics data on a screen, representing the impact of AI search on B2B demand generation

Demand GenerationMay 31, 2026

Your Demand Generation Is Broken and Google Just Made It Worse

Google AI Mode doesn't send traffic. It answers the question and moves on. For B2B companies that built their entire demand generation on content ranking, this isn't an algorithm update - it's a structural shift. Here's what it actually means and what to do about it.

7 MIN READ